Umbrella VFX just completed work on a great 3D Visualization. The almost 5 minutes long film is a highly complex presentation of Rosia Montana, a traditional gold mining region in Romania. Using actual topographic & satellite maps of the region, our visual effects artists recreated in 3D the local landscape with incredible detail and accuracy. The 3D film shows the story of the potential transformation from a gloomy region, with no current economic activity, into an attractive touristic destination, 25 years into the future. A version of the future both possible and desirable!

Here is a glimpse of the visual package for the Color Jackpot campaign developed by Umbrella for Game World, one of the biggest networks of gaming and casinos in Romania. The campaign focused on the new color Jackpot, a concept meant to maximize the gamers’ experience along 4 Jackpot colors: blue, yellow, red and green. We are proud to present a 1 minute montage from the Blue Jackpot animation.

Enjoy the END of The WORLD with a fresh wallpaper inspired by the ancient Mayan calendar, which unfortunately for the faint of heart, ends tomorrow!

Joke aside….Umbrella wishes you Happy Holidays and a great 2013!

Umbrella VFX was entrusted with the rotoscoping of this new Purina Fancy Feast Tv commercial that is part of the winter 2012 holiday ad campaign created by 90 Degrees West for the U.S market. It focuses on the upcoming winter holidays spirit and presents a perfect gift from Purina – its finest selection of cat food. Snow, joy and holidays are for everyone, so why not treat your beloved companion to something special!

We just finished working with 90 Degrees West on a new Ad promoting Fancy Feast Gravy Lovers – a special gourmet food from Purina inspired by the delicious gravy sauce. Let your cat enjoy the holidays as well, treat your pet to a healthy and loving holiday meal !

This month Umbrella VFX launched a new website, marking our 8th anniversary as a company. This is the way in which we decided to celebrate our hitherto achievements, our growing customer base, our enriched skill-set and experience, and our business partners. A minimalist interface, an improved and more straightforward browsing experience and easy to use features await you on our new website. A significant upgrade from the previous version is the use of a brand new code based on HTML 5 in order to offer 100% compatibility with all the new platforms.

This September we launched the re-branded version of RENDERFARM.ro. The NEW website brings a more customer oriented service, more render power, easier to access tech specs about the software and supported plug-ins as well as about the whole underlying process. The upgraded version brings another added value feature: the best on-line cost calculator. In addition, the new RENDERFARM.ro is now offering each of its potential clients a Free Test Render Option!

Umbrella Design finished the branding of ROEC, the first independent Romanian based English language think tank dedicated to energy topics. ROEC acts as a pole of expertise that focuses on producing both business- and policy-oriented research and analysis, as well as academic papers, organizes public debates, round tables and conferences, and disseminates the results to interested parties. ROEC engages energy professionals on various energy matters with the purpose of offering informed advice to energy policy decision-makers and the business community.

Umbrella VFX recently finalized work on a 2nd Scottrade commercial for the US market, entitled “Every minute” that promotes their global Mobile app and features like free streaming quotes. Our team was responsible with rotoscoping and the end result is now available for viewing on our website. Special thanks to our partners from 90 Degrees West!

This 2 min. video takes you behind the scenes of the Scottrade commercials. It shows you the advertising concept behind the “I’m with Scottrade” campaign and the new marketing strategy as explained by the company executives themselves. The new series of commercials pit the craziness of trading versus the calmness of investing and are meant to appeal to a wide variety of investors, especially self-directed ones. Enjoy watching it as we’ve enjoyed working on it !

Umbrella VFX has completed work on a Scottrade TV commercial for the US market on which we have worked with 90 Degrees West. Our job in the project was to complete the rotoscoping (21 shots) and parts of the tracking. The 30” ad has aired in the US, last week. Our thanks to 90degW for trusting us with a major part of the post production workflow.

Our sister company, Umbrella SFX has a surprise for all YOU electronic music lovers. Unlimited freedom is the essence of artistic expression, so should be the access to art: unrestricted. That is why we, Umbrella, are giving away a music album for free – our effort to free art from the grip of the commercial rationale, a return to the good old fashioned concept of “art for the sake of art

Here is the adaptation of the Linex Forte tv Ad for the Romanian market. Enjoy!

Umbrella has grown bigger. Not because more is better, but because we just l-o-v-e music! Long time overdue, Umbrella SFX is the former in-house department that was in charge with the soundtrack of our commercials and animations, which (and we are proud to say it) has matured into a fully professional and independent entity.

Umbrella Production completed work on a TRI Mark Golf production for the Golf Channel. Shot at Trump National Gulf Course Los Angeles, California, the show brings together NBA veteran Gerald Wilkins against actor, director, and producer David James Elliott, in what is an exciting game benefiting the Folds of Honor Foundation and the Healthy Child Healthy World organization.

How do you create a unified identity for a varied and linguistically diverse set of TV shows ? By finding a common denominator: a visual trait that reconciles cerebral with funny, religion with politics, athletics with science to create a sparkling variety of a bilingual channel that caters to the authentically diverse tastes of a cosmopolitan modern viewer. Enjoy JTV shows package.

Our production department showcases the base identity package for JTV. The sequence of presented IDs strike balance between topic and color finding the most appropriate conduits for what the channel has to deliver.

 Umbrella ViZ: “This presentation was thought of as a prospective and retrospective outlook of what is considered the most respected banking institution in Romania. It presents a story of growth, trust building, and stable success. It highlights some of the statistical underpinnings of this path and offers a brief presentation of its specialized services and divisions, career opportunities and its main CSR activities.

Umbrella ViZ: “At Umbrella we are deeply concerned about the problems plaguing Romanian society today. Our recent implication in APPT (Asociatia Proiectelor pentru Tineret – Youth Projects Association) with their flagship project Pilula Extra (Pill Extra), is part of the effort to raise social awareness towards the ticking bomb represented by the underinvestment in our most precious resource: The YOUTH.”

Umbrella ViZ: “Umbrella’s most recent identity package resorts to forceful colors and simple design as perfect conduits for one message: an energetic sports TV Channel. Our vision for Digi Sport reinforces its position on the TV mediated entertainment market, by providing a visual snapshot of the most favorite topics that will be covered.

Umbrella ViZ:  ”We invite you to view a few sequences from our latest project – the TV series Mesaharaty. It comprises 15 short episodes that were created to be aired during the Ramadan period in Egypt. This was the first large project brought to the table by our Cairo office.”

 Umbrella ViZ: “We have only one word when we think of Life TV, Relax! Why? Not because we say so, but because it is a distinguished odyssey into the world of quality entertainment, news, and culture. When consuming information is an art and watching television is a therapy, we have one name: Life TV!”

A dream came true! Beginning January 2009 we will open new branches in Italy and Egypt. A BIG Thank You to all our clients, collaborators, freelancers, friends and families for making it possible. We couldn’t think a better way than this to start a new year and it is just the beginning, so stay tuned!

 Umbrella ViZ: “We completed work on the new identity package for Kanal D. Next to our friends from Carter, our goal was to reinvent the TV channel’s identity. The main ideas that the commercials get across to its viewers are that of unity, comfort, optimism, bond, stylish setting for entertainment, natural sophistication, and respect for its audience. It represents a movement forward and intends to build an elegant visual framework for its programs and seduce new audience by projecting a modern and mature visual identity.”

 Umbrella ViZ: “We have recently expanded our activity to the field of 3D virtual presentations. Vivando is our first architectural presentation project. Although at the beginning our reasons were mainly professional and business related, we seem to have developed a passion for it in the process. We believe that, because of our visual effects background, we can bring added value to this kind of projects, taking the virtual reality experience to a completely different level by granting it a more artistic look.”

 We are proud to present Umbrella ViZ. Our new company specializes mainly in architectural presentations and further enriches our existing services portfolio. Our mixed teams of architects and artists make it the best place to shop for such type of materials. Our goal is simple: provide our clients with the best architectural presentations on the market. While tailored primarily for the corporate sector, we cater to requests from all fields as long as they fall within our range of expertise. Welcome into the team, Umbrella ViZ!

 Umbrella ViZ: “The environment problems are, obviously, something no one can afford to ignore anymore. No matter who we are and what we do, we are all affected by and in the same time contribute to them. It is not a secret that in Romania we have an underdeveloped ecologic awareness. That’s why projects like “The Paper Tree”, trying to promote a responsible pattern of behavior in our society, can only be welcomed. When you see a good initiative you must support it and that’s the main reason behind our involvement. Enjoy !”

Our latest project is a series of Visual Effects for the feature After|mage produced by Carter Films and directed by Catalin Leescu.

Our spot for Carrera GT is a synthesis of class and luxury. A pure musical and visual expression of what driving this car feels like. Our basic idea for this spot was to present Carrera for what it really is – the utmost experience on wheels. Creating this spot we had in mind one thing – the car’s knock-out design. While following its seducing design line, our 3D artists focused more on certain of its shapes. At the same time, our goal was to stress the genuine chic personality of this car, and do so in a note of sobriety and classic elegance.

 Umbrella ViZ: “Our mission was to turn a video material of Bucharest shot during winter-spring (with its dark, gray, misty and sometimes unclear city landscape) to look like an attractive city during summer season. Because the city had to look deserted the cars and people from the original footage have been removed. And vice versa, cars were added to empty highways so that they look crowded with vehicles getting out from the city. Vegetation, light and heat effects were added in order to obtain the desired image.”

Umbrella completed work on a brand new show title for a brand new show S.R.I!

The post-production and pack-shot animation for the entire TV campaign launching the Romanian edition of Glamour magazine on the local market bears our signature.

 Umbrella ViZ: “Umbrella succeeds to deliver on a very tight deadline a TV spot for ROIAS 2006 aviation show. Enjoy!”

Our crew concludes the post-production for BOOM TV. Delivery of complete identity packages for 7 individual channels: Boom Action, Boom Classic, Boom Comedy, Boom Romance, Boom Public, Boom Secrets and Boom Indian. 50 ID’s later  and 1 year of work…. so here it is!